Virtual reality - Westkey Graphics

Augmented Reality and more

a Westkey Graphics Feature Article by Alfie Karmal, President and CEO

How our New Media services will help you transform your business…

The explosion in New Media platforms is just beginning. We are incredibly excited about the introduction of Augmented Reality and animated print, as well as the increased interest in NFC (Near Field Communications), and of course the demand for App creation in every sector of business. Our print clients are asking us – what does this mean for business? for marketing? for operations?

These new technologies are going to change the way we communicate, the way we gather information, and the way we operate our offices, factories, stores, and more. Before we go any further, let’s define Augmented Reality and how it differs from Virtual Reality.

Augmented reality uses technology to superimpose information on the world we see and hear – text, images, hyperlinks, and sound (in any combination) can be added to the user’s experience.

Virtual reality immerses you in a computer-generated, interactive environment. Augmented reality (also known as AR), adds to what you would ordinarily see rather than replacing it.

If you have received the recent Canadian Tire or Ikea catalogue, and downloaded the necessary app, you will have experienced the expanded digital content made available through AR.

Westkey is committed to bringing all these New Media platforms to our print customers. We have the resources and the expertise to make it happen for you.

Personally, I am thrilled that Westkey is offering New Media services. I began my own journey with new technology in 2012 through a close association with an innovative company in Vancouver named Thinkingbox. That company is now part of our parent organization and works closely with the Westkey team on New Media opportunities. Check out their website at for an interesting overview of their clients, projects and works.

The credo of Thinkingbox is provocative: Define. Adapt. Evolve. Together our two teams will create, animate and energize your marketing.

Make the next step toward your digital future by contacting us.

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