Lower Your Total Cost of Print Ownership

A Westkey Feature Article by Greg Don, Vice President of Finance

According to Gartner Inc. (the U.S.-based business research institute), less than 40% of total cost of print ownership can be attributed to product cost. The true cost and impact of Print Spending are as follows:


• document design
• branding (adherence to company standards)
• content creation
• integration with existing platforms


• RFP or RFQ preparation
• response evaluation and decision process
• issuance of purchase authority
• vendor interaction

Initial Product Cost

• fair pricing
• specifications recommendation (size, complexity, digital review)
• ease of use
• cost of errors (vendor or client)
• technology platform(s)
• storage (physical and/or electronic)

Ongoing Expense

• content updates
• design and branding updates
• procedural changes
• file storage
• employee amendments
• information retrieval

Impacts (internal, external)

• user response, internal and external
• measurable savings
• vendor efficiency (agreed Service Level standards)
• vendor performance (Key Performance Indicators – measurable)
• strategy directions (short term, long term)
• company branding and messaging


Westkey Graphics understands the true cost of print, and how to lower that cost through a managed print services program designed to meet your business goals and objectives.

Take the next step in lowering the cost of print ownership while improving your brand management by contacting us today.