Are you coming up short at tradeshows?

When I visit tradeshows, I see many exhibits that are not taking advantage of the rules that allow for a much more impressive display.These are ways to increase your impact at every show The diagram below shows that you can typically add walls at full height and then drop down to lower side walls extending […]

I Could Sell It If They Could See It!

Have you ever said “if I could only show them the product and explain its advantages I would make the sale”. This is often true but with the advant of social media and web shopping the opportunities to meet “face to face” have diminshed. This is one of the reasons why trade shows have become […]

How to Create a Great Display

Create a Great DisplayTrade shows have become popular because they offer a direct and effective way to engage with existing and potential customers face-to-face. Seeing new products and meeting with current and new suppliers provides a valuable opportunity to showcase your offerings directly and meaningfully. You will also be able to identify and demonstrate solutions […]